Creative

Before specialising in impact communications, I spent a decade working as an artist manager and creative entrepreneur, combining branding, marketing, and e-commerce strategy with a deep passion for contemporary art and cultural storytelling. My goal was to help artists reach global audiences while building financially and socially sustainable creative platforms.

As founder and CEO of ArtConscious, an award-nominated online marketplace for Central and Eastern European art and design, I led the platform from concept to launch through four successful VC investment rounds. ArtConscious partnered with over 150 artists and designers and incorporated cutting-edge technologies such as artificial intelligence and augmented reality. The marketplace was featured in Forbes, and was nominated for the Highlights of Hungary Award. I was also named among “10 Female Founders to Watch” and included on Vestbee’s Top 25 Women from the VC and Startup Ecosystem in Hungary list.

In partnership with ARe, I also developed augmented reality-based creative experiences, including an interactive exhibition at Tate Modern (2019) and a virtual open call and curated exhibition for displaced Ukrainian artists following the Russian invasion, providing a digital platform for visibility and support.

I launched my first project, AS Contemporary, an online gallery platform for UK-based visual artists with an integrated charity donation feature in 2015. The platform was praised by The Resident London as a potential disruptor in the art world for its social impact model.