Our Values

Company Philosophy

I love purpose-branding and ethical marketing not only because it is extremely exciting to watch a project or company grow, but because I deeply believe that every entrepreneur and business have the potential to become a force for good. My clients are people who either create cultural value (artists, designers, creatives) or businesses with a mission to help others. I work hard every day to empower leaders who are trying to solve social and environmental problems. 

Creativity

What's common between entrepreneurs, innovators and change-makers? Creativity. It provides answers to societal needs and it maximises human potential. Creative people can see the world in all its complexity, and for these reasons it is one of my core values.

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Diversity

I strongly believe that diversity has the power to influence learning, innovation and impact, and that innovation cannot thrive without diversity. Our network consists of people of all backgrounds, regardless of race, gender identity, sexual orientation, age, disability, or ethnicity. 

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Today's businesses and entrepreneurs have a huge responsibility to create  workplaces which reflect our societies, and where clients and colleagues feel seen, heard and valued. My job is to empower our clients through branding, marketing and design to succeed and become a force for good.

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Sustainability

Where does sustainability meet branding, marketing or design? I continuously encourage my clients to choose sustainable products and materials, and to use their platforms to drive conversations and engagements that bring social, economic or environmental change.

Equality