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Strategic communication
Project Type /
Brand strategy, marketing strategy, fundraising, CSR, website development and SEO, artist X brand cooperation, social media content and management
Date /
2011 - Present
At the beginning of the pandemic, I shifted my career and decided to focus on strategic communications. I specialise in purpose branding and ethical marketing (1-on-1 consulting, workshops and fractional CMO). In addition to advocating for sustainable marketing, I strongly believe in inclusive marketing.
I work with creatives, NGOs and purpose-driven businesses to help them reimagine their brands, update their relevance, and redefine the role of their organisations in society.
I am proud to have worked with clients and partners such as UNICEF Hungary, LEVI'S, TikTok, NGOs such as the Generali Foundation, Blue Line Children's Crisis Foundation (Kék Vonal), and Autistic Art Hungary.
Highlights:
→ Supporting the Social Tech Trust, an organisation revolutionizing impact investment in the UK with branding and B2B marketing. (2023)
→ Developed an Impact Communications course with Scale Impact to help Hungarian SMEs build impact brands. (2023)
→ Worked with Given, the UK's leading purpose consultancy, on their B2B strategy. Helped them win 4 Corpcomms Awards and launch a podcast that reached no. 6 in the Business Management category on Apple Podcasts. (2022-2023)
→ Running both online and offline workshops, I assist NGOs in building brand awareness and effective fundraising strategies and help SMEs understand ethical, sustainable, and inclusive marketing principles. (2021-present)
→ Produced a CSR communication campaign for Drogerie Markt and Blue Line Children's Crisis Foundation. The campaign resulted in a 20 million HUF donation and reached 5.4 million young people through social media over 8 months. (2021)
→ Collaborated with UNICEF, Generali, and Blue Line on a joint campaign addressing COVID-19. The campaign was nominated for the Hungarian Civil Award for Best Communication Campaign. (2020)
I have also worked in the creative industries both in the UK and Hungary for several years. My focus has been on helping talented artists sell their work online as an artist manager and promoter.
