ARe @ TATE | Augmented Reality Exhibition Tour

Concept and Campaign - 2019

Tate Modern's visitors could participate in a special guided tour set up, on the occasion of the Day of Hungarian Painting. With the help of augmented reality (AR), the ARe mobile application projected virtual elements to the physical environment (in this case, paintings, photos and other works of art), and thus offered a completely unique visual display and exciting user experience to those observing the artworks. The technology allowed exhibition visitors to access additional related content that gives life to a whole new world compared to the traditional exhibition environment. ​I created the concept and content of the exhibition tours and managed all marketing activities in the UK.